The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast)
Marcelino Alvarez is the co-founder and CEO of Uncorked Studios, a rapidly growing design and engineering firm that builds connected products for both the digital & physical world - ranging from an app/website to a wearable device or smart home technology. The company also has a history of developing social impact projects e.g. in 2011 my guest and his team developed an open data initiative to help residents of Japan report and understand the levels of radiation following the earthquake and nuclear disaster. The company was founded in 2010 and is based in Portland, Oregon. Its clients include companies such as Google, adidas, Intel and Lego. Here are 3 reasons why you should listen to this episode: 1. There are some great lessons in this episode on how to build a successful services business. Many of you are currently running a services business, while trying to build your product business. You will get some good insights on how you can get more clients. 2. We talk about innovation and creating a culture where innovation is encouraged. And Marcelino has some great examples of what he has done to create that type of culture in his company and how that has resulted in some amazing new ideas and products. 3. I always believe that looking outside of our own world views, we can find inspiration, new ideas and better ways of doing business. So although this isn't a conversation about SaaS or a software product, it will give you some 'out of the box' thinking for your SaaS business.
Direct download: 110-Marcelino-Alvarez-Uncorked-Studios.mp3
Category:general -- posted at: 11:00pm PDT

Mogens Møller is the co-founder and CEO of Sleeknote. A SaaS product that helps ecommerce sites get more email opt-ins, without affecting bounce rate and sales. The company was founded in 2013 and is based in Aarhus, Denmark. Sleeknote currently has around 700 customers and generates $55,000 in monthly recurring revenue. And the business has been bootstrapped from day one. In this episode we talk about: * How the founders came up with the idea for the SaaS product while doing freelancing work for a client * How the first version of the minimum viable product was developed and shipped in under 7 days * A major mistake they made by trying to focus on too broad a market for almost a year * How they got traction and achieved success by niching down and focusing on a segment with the market * What they did to get traction and go from zero to $55,000 per month

Direct download: 109-Mogen_Moller_-_Sleeknote.mp3
Category:general -- posted at: 11:00pm PDT

Ryan McKay-Fleming is the co-founder and CTO of, a SaaS product that helps teachers with lesson planning, grading, assessment and attendance. Over 100,000 teachers worldwide are using The company is based in Toronto, Canada. It was founded in 2012 and to date has raised $500K in its initial seed round. This is a story about two college friends from the University of Waterloo in Canada, who decided to build a startup. They had an idea for a product that would make teachers more productive. They didnt do an validation or talk to teachers, they just went ahead and built the product on a hunch. As you can imagine, things didnt go quite to plan when they launched. And we talk about the lessons they learned and how got over 100,000 teachers worldwide using their product and also raised $500,000 in their initial seed round. We also talk about how they were discouraged because nobody was buying their product. And then one phone call changed all that and created that AHA moment, where they figured out how to get teachers (who dont have a lot of money) using their product and still create a business model where they can make money. There are some interesting lessons in this episode and I think youll get value whatever industry youre in.
Direct download: 108-Ryan-McKay-Fleming-Chalk.mp3
Category:general -- posted at: 7:00pm PDT

Judy Robinett is the author of the book How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits. In her 30 years of experience as an entrepreneur and corporate leader, shes served as the CEO of both public and private companies. Shes been on the advisory board of several venture capital firms and she was the managing director of Golden Seeds Angel Network (one of the largest angel investment groups in the US). Shes been profiled in Fast Company, Forbes, Venture Beat, Huffington Post and Bloomberg Businessweek as an example of a new breed of power connectors. The Business Model Generation Book (Preview) The Business Model Canvas

Direct download: 107-Judy-Robinett-How-to-be-a-Power-Connector.mp3
Category:general -- posted at: 7:00pm PDT

Alexandra Keating is the co-founder and CEO of DWNLD, a mobile app platform that enables media companies, brands, and influencers to easily and affordably create beautiful, native mobile apps. The platform can transform any website or web medium (social media channels, photos, GIFs, videos, etc.) into a fully-functional app in a matter of minutes. The company has raised $14M to date and is based in New York. Previously, Alexandra sold her first tech company, a charity platform that she started in Australia at the age of 19. And if that wasn't impressive enough, she's also the daughter of former Australian Prime Minister, Paul Keating.
Direct download: 105-Alexandra-Keating-DWNLD.mp3
Category:general -- posted at: 7:00pm PDT

Alex Berman is the head of growth for InspireBeats, a company that does fully managed sales and lead generation for startups and agencies. One of the most common challenges I hear from SaaS entrepreneurs is that they're struggling to generate leads. And many of you may have tried sending cold emails and wished that you hadn't even wasted your time. In this episode were going to deep-dive into lead generation and email outreach. Youll hear about some interesting insights from my guest, including:

  • What they learned sending over 1,000,000 cold emails
  • Prospecting: how to find the perfect B2B lead
  • What to use instead of a sales script
  • Why conferences are a hugely overlooked lead gen spot
  • And more

If you've been struggling to generate leads, this episode might just be what you've been hoping for.

Direct download: 105-Alex-Berman-InspireBeats.mp3
Category:general -- posted at: 11:03pm PDT

Brandon Pearce is the founder of Music Teachers Helper, a SaaS application thats helping thousands of music teachers around the world manage their studio. It lets them handle everything from billing and lesson schedules, to automatic reminders and even tax reports. I first came across my Brandon in 2012 when I read his story in a book called the The $100 Startup by Chris Guillebeau. He started the business with almost no money in 2004 and within a few years the business was generating almost $30,000 in MRR. So he decided to sell his home and belongings in Utah and moved with his wife and 2 young daughters to Costa Rica (where his third daughter was born). And in the past 6 years, theyve visited over 30 countries, while still building his business.

Direct download: 104-Brandon-Pearce-MTH.mp3
Category:general -- posted at: 5:24pm PDT

B Byrne is the co-founder and CEO of Clef, a service that provides secure two-factor authentication without passwords or tokens. You just hold up your phone in front of any computer in the world and Clef will instantly log you in. The company is based in Oakland, California. It was founded in 2013 and to date has raised over $2M in funding.

Direct download: 103-Brennen-Byrne-Clef.mp3
Category:general -- posted at: 4:34pm PDT

Stuart Crane is an entrepreneur and advisor. His previous company, Definitive Homecare Solutions, provided a software product for the home infusion pharmacy industry called CPR+. He and his co-founder started the business with just $400 and went on to sell it for $43 million. But this wasn't an overnight success story. It took them 20 years to build that business. And they had two failed attempts trying to sell the company before they were successful. We're going to talk about the successes, failures and challenges of that 20 year journey and the lessons learned to help inspire you to keep going with your startup...

Direct download: 102-Stuart-Crane-TV-Talk-Network.mp3
Category:business -- posted at: 7:12pm PDT

Aaron Fulkerson is the co-founder and CEO of MindTouch, a social knowledge base product that powers help centers to improve customer engagement and success. Its clients include companies such as Zenefits, Docker & Paypal - Accenture, Charles Schwabb. Mindtouch was founded in 2004, is a multi-million dollar business, profitable and has been bootstrapped from day one. Aaron previously worked at Microsoft in the Advanced Strategies & Policies group. He has helped informed national education policy at the White. And hes been a contributing writer at CNN, Fortune and Forbes Magazine.

Direct download: 101-Aaron-Fulkerson-MindTouch.mp3
Category:general -- posted at: 10:00pm PDT