The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Dave Woodward is Chief Revenue Officer (CRO) and Partner at ClickFunnels, a SaaS product that lets you design and create sales pages, landing pages, order forms and more, to easily sell your product or service online.

This is the story of a fast-growing $135 million SaaS company which was started in a small town in Boise, Idaho. What's more the company is self-funded and has never raised any VC money.

A couple of internet marketers had built a successful business selling online info products. But they realized they were wasting a lot of time repeatedly building the same sales funnels.

Wouldn't it be great if we could use a tool to automate most of this work?, they wondered.

So they started brainstorming what the ideal tool would look like. And when they couldn't find a tool like that, they decided that they were going to build it themselves.

A few months into development, they realized that this was more than just a tool to help them with their info products business. A lot of people needed a tool like this.

And that's when they decided they were going to build a SaaS product.

But when they launched, they had a hard time selling the product. They had relationships with a lot of affiliate marketers, so they figured selling through those affiliates would be easy.

But it wasn't. And for a while, it looked like this product was going nowhere.

Yet, in the space of 5 years, they've been able to go from zero to $135 million ARR.

In this episode, you'll learn:

* How they used webinars to sell their product and how they packaged their SaaS product in a very unique and counter intuitive way.
* The importance of building a dream 100' list and how it helped them to grow their business much faster by focusing on relationships first.
* How they've focused on building a culture and community with their customers and how that's been critical in driving growth.

There are a lot of useful insights and lessons in this interview.

I hope you enjoy it.


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Need help with your SaaS?


1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.


2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.


3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.


 

Direct download: 237_-_Dave_Woodward.mp3
Category:general -- posted at: 4:00pm PST

Renat Zubairov is the CEO and co-founder of Elastic.io, a hybrid integration platform that helps businesses connect APIs, and on-premise and cloud applications quickly and securely.

In 2012, Renat and his co-founders were working for a company where they were doing a lot of integration work. They realized that they weren't the only ones feeling the pain.

Eventually, they came up with an idea to build a SaaS integration platform.

They used their savings to start their company and spent the first six months building a product. But they didn't talk to any customers. So when they eventually launched, it was hard for them to find customers. Even giving away the product for free didn't help much.

But when they started charging for their product, something interesting happened. They started attracting better quality customers. And the feedback they got from those customers allowed them to build a better product and serve those customers better.

They realized that they could charge even more for their product by targeting larger companies.

Today, a typical customer pays them around $10K a year and they're currently doing around $2.5 million in annual revenue. And they've been growing over 100% year over year (YOY) for the last 3 years.

Renat shares the story of how they've built Elastic.io, what they've been doing to grow so fast, how he wishes that they'd charged much earlier for their product and the impact of not thinking big enough when they started.

I hope you enjoy it.


Enjoyed this episode?



  • Subscribe to the podcast

  • Leave a rating and review

  • Follow Omer on Twitter


Need help with your SaaS?


1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.


2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.


3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.


 

Direct download: 236_-_Renat_Zubairov.mp3
Category:general -- posted at: 4:00pm PST

Jennifer Johnson is the founder and CEO of CinchShare, a social media marketing product for home-based direct sales businesses.

In 2013, Jennifer, a stay-at-home-mom was trying to use Facebook to get more sales for her side-business. The more active she was on Facebook, the more sales she seemed to get.

But this often meant spending over 2 hours a day scheduling Facebook posts. And as a mom of 4 kids, it was really hard for her to find that much time every day.

So she signed up for different social media marketing tools such as Hootsuite, Buffer, and PostPlanner. But they didn't actually save her that much time.

She wanted a tool that would simplify and speed up all the repetitive tasks she was doing. Her husband didn't have experience building software but was technical enough to eventually be able to create a simple tool to schedule Facebook posts the way she wanted.

And overnight, she went from 2 hours to just 20 minutes a day to schedule Facebook posts.

Eventually, they built a website and started selling this tool to other home-based business owners. And their new SaaS business started growing and attracting more customers.

Things were looking great.

Until one day, the couple rolled out an update to their tool and everything suddenly broke. They had hundreds of people complaining and many of them were really angry.

It was a lot of pressure for both of them. Jennifer ended up in tears that day and her husband felt so much pressure on his shoulders that he was hyperventilating.

They weren't sure if they could get through this situation or even how to fix it. And suddenly they had a lot of doubts about whether they were cut out to run a software business.

But eventually, they did get through that situation. They rolled back to a previous version of the tool and the kept their customers informed and did their best to put things right.

Today, Jennifer's business does over $5 million in annual recurring revenue. The business is bootstrapped, profitable and she's taken zero outside investment.

It's a terrific story. I hope you enjoy it.


Enjoyed this episode?



  • Subscribe to the podcast

  • Leave a rating and review

  • Follow Omer on Twitter


Need help with your SaaS?


1. Join SaaS Club Plus: our membership and community for new and early-stage SaaS founders. Join and get training & support.


2. Join SaaS Club Launch: a 12-week group coaching program to help you get your SaaS from zero to your first $10K revenue.


3. Apply for SaaS Club Accelerate: If you'd like to work directly with Omer 1:1, then request a free strategy session.


 

Direct download: 235_-_Jennifer_Johnson.mp3
Category:general -- posted at: 4:00pm PST

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