The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Ryan Born is the co-founder, and CEO of Cloud Campaign, a SaaS platform that helps agencies to manage multiple brands on social media at scale.

Ryan was working as a software engineer in the San Francisco area. Like most developers, he loved building things. And he was always tinkering on side-projects.

His latest idea was a social media management tool. He created a few mockups for a product that didn't exist yet and published a landing page to see if anyone was interested.

The next day he turned up at work and heard a big announcement. The company he worked for had been acquired, his office was being closed and he was going to be laid off.

As he's sitting in this meeting, his phone's going crazy. It keeps buzzing every couple of minutes. Turns out he was getting notified every time someone signed up on his landing page.

He was blown away by how many people were interested in a product he hadn't even built yet.

Ryan started building the product and quickly launched the beta. He listed it on sites like Product Hunt and Beta List. And it wasn't long until he had 400 people signed up.

That got him even more excited about his product. So next, he added a paid plan and tried to get people to upgrade. But not even one person paid for the product.

He tried cold email outreach in the hope of finding customers. But that didn't work.

He tried running paid ads. But that didn't work either.

His savings were running out fast. And he had a very limited runway to make this business work. But where was he supposed to go from here? It seemed like nothing was working.

Fast forward to today, Ryan's business is generating around $25K in monthly recurring revenue. And he's found a scalable marketing channel that's working well for him.

In this interview, you'll learn what exactly Ryan turned things around. We talk about all the things he tried that didn't work and the important lessons he learned.

And we deep dive into exactly how he found customers and how he's grown revenue.

If you're bootstrapping or still trying to find product/market fit, I think you'll this interview. It's jam-packed with some great strategies, lessons, and insights.

I hope you enjoy it.


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Direct download: 228_-_Ryan_Born.mp3
Category:general -- posted at: 5:00pm PST

Guillaume Moubeche is the co-founder and CEO of Lemlist, an automated email outreach platform that uses personalized images to get more replies from cold emails.

Guillaume was running a B2B lead generation agency in Paris. He was sending out a lot of cold emails on behalf of his clients. He was getting results but felt he could be doing much better.

He knew that highly personalized emails got more replies. But it was really hard to do that at scale. And automated solutions did basic personalization like replacing the first name.

So he started looking around for an automated solution that would help him do advanced things like sending personalized images with each cold email. But he didn't find anything.

And that's when he realized there might be an opportunity for him to build a software product.

He partnered with a couple of developers and they built a very ugly beta' in about 2 weeks. And in that first month, they had about 100 people signup for the product.

The product did the job, but the editor almost impossible to use. His users told him they loved the idea, but the product lacked 90% of the features his competitors had.

Around the same time, he got an email from someone at Appsumo who had come across his product and told him that they were interested in doing a promotion in a couple of months.

It was a great opportunity, but they knew that they had to make the product much better and had some more features. And they didn't have much time to do all that.

A couple of months later, their product was promoted on Appsumo and in a couple of weeks they generated around $170,000 in sales and most people loved the product.

In this interview, you'll learn how they prioritized the features and development work to get the right product launched on Appsumo. And how generated positive buzz about their product.

We also talk about how they've used Product Hunt, Capterra, LinkedIn and Facebook groups to grow sales. It's a great episode, jam-packed with tons of great insights and ideas.


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Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 227_-_Guillaume_Moubeche.mp3
Category:general -- posted at: 5:00pm PST

Brynne Tillman is the CEO of Social Sales Link and the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Brynne has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling for over a decade. As a former sales trainer, Brynne adopted all of the traditional sales techniques and adapted them to LinkedIn.

She guides professionals on how to become thought leaders and subject matter experts, find and engage the right targeted market and leverage clients and networking partners for warm introductions into qualified buyers.

In this episode you'll learn:
The difference between cold connecting and social proximity
How to establish a professional LinkedIn profile that stands out
How to network and engage with existing LinkedIn connections
How to leverage social proximity to connect with prospects
How to leverage content and establish thought leadership

By the end of this episode, you'll know exactly how to use LinkedIn social selling to build authority, credibility and trust. And you'll learn how to connect with qualified buyers.

I hope you enjoy it.


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 226_-_Brynne_Tillman.mp3
Category:general -- posted at: 5:00pm PST

AJ is the founder of Carrd, a SaaS platform for building simple and fully responsive one-page websites.

In 2010, AJ was designing and creating website templates and themes for a living. Around that time, responsive web design was growing in popularity and it was a skill AJ wanted to acquire.

So he set out to design and build his first responsive site template. When it was done, he put it on his website and let people download it for free.

People liked his template, so he kept building more. And people kept downloading those templates and using them to build websites.

Some people started asking if they could pay him for additional features and support. So he started charging them a one-time payment of $19.

It wasn't a lot of money, but he'd been doing such a great job creating so many templates and built a loyal following that he was quickly generating 6-figures in annual revenue.

But by 2015, AJ was bored of building templates and themes. It had been fun learning a lot of new skills. But he was now ready for a new challenge.

He was intrigued by the idea of site building software that made it easy for non developers to create websites. But companies like Wix and Squarespace already had products in the market.

He knew he couldn't compete with those companies. So he looked for a different way. And eventually, he narrowed down his idea to a site builder for really simple one-page websites.

And it turned out to be a good idea that caught on with a lot of people.

Today, his business is doing around $30K in monthly recurring revenue (MRR) and is profitable. In this interview, we talk about how he's built a one-person SaaS company with no marketing.

And in case you're wondering, it's not a mistake that I didn't mention AJ's last name. He's pretty much anonymous online. No one knows his last name or what he even looks like.

But he's a great guy and I had a lot of fun talking to him. I hope you enjoy it too.


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 225_-_AJ.mp3
Category:general -- posted at: 5:00pm PST

Suresh Sambandam, is the founder and CEO of OrangeScape, a leading B2B Indian tech company focused on SaaS solutions for workflow automation.

The company's flagship SaaS product KiSSFLOW is a business process management (BPM) and workflow automation tool with over 10,000 customers and 50 Fortune 500 companies.

Suresh was working as an engineer for a startup when he spotted an opportunity for a business idea. He eventually quit his job to launch his startup in 2003.

Things looked promising at the start. Before he knew it, he had at team of 40 people. But the product just didn't get the traction he'd hoped for and he eventually had to pivot.

With his new idea, he raised $1M from angel investors. But he was too early to market. And by the following year he was running out of money and had to layoff most of his employees.

And then in 2013, a customer helped him see the potential of his product...

A UK based design company bought his product for $50K, but then spent another $90K on building a great user interface for it. That was when Suresh had his aha moment.

He realized that as an engineer, he'd been focusing too much on features and technology. Instead he had to get his company building great user experiences.

And that's when things started to click with his third pivot (which became KiSSFLOW). The more the team focused on creating a great user experience, the more their product resonated with customers.

Today his company is doing close to $10M in ARR and has over 200 employees.

We talk about his multiple pivots, the 10 years it took to find product/market fit, his strategic approach to search engine optimization and how that now drives over 50% of leads. And we talk about what Suresh calls "Desk Marketing & Selling" which his team based in Chennai, India is using to landing customers around the world.

I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 224_-_Suresh_Sambandam.mp3
Category:general -- posted at: 5:00pm PST

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