The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Mark Thompson is the co-founder of PayKickstart, a shopping cart and affiliate management platform for online businesses.

Mark got started as an entrepreneur in 2009 by selling online training and coaching products. A couple of years later he started getting into building and selling software products.

Over the next few years, he built a dozen different software products (most of which failed). But a couple of them did well and generated some decent revenue for him.

But one thing that he noticed when selling these products was how there wasn't a really good shopping cart solution. He always felt that he was leaving money on the table.

He and co-founder Matt tried different shopping cart products, but none of them met their expectations and gave them the flexibility to sell products the way that they wanted.

So eventually they decided to build their own shopping cart solution. And once they started using their new internal shopping cart, their revenue started to skyrocket.

Before they knew it, they had colleagues and partners asking how they could get the same checkout experience for their products.

That was the aha moment when PayKickstart was born. Today the company is to exceed $1 million in annual recurring revenue and is continuing to grow at a fast rate.

But the founders also had their fair share of challenges along the way. For example, they wanted to build a product that had a lot of functionality and flexibility.

But that resulted in a big customer churn problem for them because after signing up, many customers where overwhelmed and confused about how to use the product.

So they also had to figure out how to find the right balance between flexibility and a simple to use product. They also had to figure out a better onboarding process.

We talk about how they've grown the business so quickly, the importance of being focused and how they went about solving their churn problem.

I hope you enjoy it.


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Direct download: 223_-_Mark_Thompson_-_PayKickstart.mp3
Category:general -- posted at: 5:00pm PDT

Alex Yakubovich is the co-founder and CEO of Scout RFP, a SaaS product that helps companies with their strategic sourcing and procurement.

Alex started a web development company when he was still in college. Initially it was just a way for him and a few friends to make beer and pizza money. But over time, it evolved into an online ordering software product that the team sold to restaurant chains.

By the time they graduated the business was making 6-figures in annual revenue. And over the next 5 years, as they all worked full-time on the business, revenue grew to several million dollars and eventually they sold the business.

While working on this business, Alex had to deal with hundreds of requests for proposals (RFPs) and quickly became frustrated with how clunky and manual the RFP and procurement process was for most companies.

So in 2014 he and his co-founders started working on their next startup. With a successful exit and money in the bank, it would have been easy for the team to feel confident that they could solve the problems and start building a product right away.

Instead they agreed that they wouldn't build anything until they'd talked to at least 200 people who worked in procurement. They actually end up talking to almost 300 people and those conversations helped them to build a much deeper understanding of the space.

Although there were a lot of players in the market including some really big companies, the founders decided to focus initially on a really small problem. Their MVP was a one page application and so minimal that prospective customers would often say is that it?.

But once people used the product, they loved the simplicity and how this one feature saved them so much time. And from that simple, almost too minimal MVP, their company now has grown into a business with over 150 employees and they've raised $60M in funding.

There are some great lessons in this interview about the importance of listening to your customers, not jumping into building a product straight away and being really focused with your MVP by solving a really small problem at the start.

I hope you enjoy it.


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Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 222_-_Alex_Yakubovich_ScoutRFP.mp3
Category:general -- posted at: 5:00pm PDT

Timothy Campos is the co-founder and CEO of Woven, an intelligent calendar to manage your schedule and get the most out of your meetings.

Tim worked as a software developer for well over a decade. Over time he took on more management responsibilities
In 2010, Tim was hired as the CIO (Chief Information Officer) of Facebook.

He'd only be on the job for 2 weeks when he was summoned to Mark Zuckerberg's office.

Tim was excited that his CEO was so motivated to get into the details of IT, that just two weeks in, he was taking time to meet with Tim.

But when Tim arrived, there was no sign of Zuck. Instead, he was met by a group of executive assistants who wanted to complain about the company's internal calendar app.

They told him he had to get it fixed in the next week or he was done.

From that moment, Tim set to work designing creative tools that would help Facebook employees easily find optimal times and places to meet.

Tim's experience managing productivity for the entire Facebook workforce helped him realize that traditional calendars are broken.

And in 2016, he left Facebook to co-found Woven, an intelligent calendar that helps busy professionals maximize their most valuable asset - their time.

In this interview we talk about Tim's experience at Facebook, why he feels the world needs another calendar app, how he tested different marketing channels to acquire users and why we should trust Woven with our data.

I hope you enjoy it.


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SaaS Club Plus

Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 221_-_Tim_Campos.mp3
Category:general -- posted at: 5:00pm PDT

Reilly Chase is the founder of HostiFi, a SaaS platform that helps IT providers to manage all their customers' networks from a single server.

In early 2018, a listener of this show mentioned me in a tweet. He told me how the podcast was such an inspiration for him and that he was about to start his own SaaS business.

He was a single founder, bootstrapping a SaaS business for the first time and he was learning to code as he went. And over the next few months, he'd started sharing what he was doing.

I'd often see tweets or LinkedIn posts from him about what he had just tried, what worked and what didn't work. He was a completely open book and you couldn't help but root for him.

Once he shipped his product, he got a few early customers but wasn't making a lot of money. But it was interesting to watch him from the sideline as he tried all kinds of things to grow.

Around December 2018, he tweeted that one of his goals for 2019 was to be a guest on The SaaS Podcast. So I told him, get to $100K annual run rate and I'll invite you on the show.

He told me that at his current growth rate, he could probably get there in about 2 years time. But I told him that based on what I'd seen of him, I was pretty sure he'd get there sooner.

So that was the new year resolution he set on January 1st, 2019. But a week later, his life turned upside down. He was fired from his job because his employer didn't like him moonlighting.

And he had some tough decisions to make. Eventually he decided to go all-in with his SaaS business. He even sold his house to give him a longer runway.

Now his SaaS product wasn't just a side-project, it was everything to him. And it was amazing to see how getting fired from his job, gave him even more motivation to succeed with his SaaS.

And in 8 months, he achieved the goal that we set together. His business is currently doing over $10K in monthly recurring revenue. And I'm delighted to have Reilly join me on the show.

I hope you enjoy the interview!


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 220_-_Reilly_Chase_of_HostiFi.mp3
Category:general -- posted at: 5:00pm PDT

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