The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Aaron Zakowski is the founder of Zammo Digital, a marketing agency that specializes in using Facebook ads to help SaaS companies grow and scale their businesses. His clients include companies such as InVision, Digital Ocean and Treehouse.

Have you struggled to make Facebook ads work for your SaaS business?

Maybe you read every blog post you could about Facebook ads. You identified your target audience and put together great copy and images for your ads.

And then when everything looked good, you put the campaign live. Facebook quickly started eating up your advertising budget, but your investment didn't turn into many leads or sales.

If that's happened to you, then you're not alone. A lot of SaaS companies struggle to make Facebook ads work. And many B2B companies dismiss Facebook ads because it's a B2C platform.

But with the right knowledge, mindset and approach you can use Facebook ads to generate leads and sales for your SaaS business.

In this episode, you're going to learn about the SaaS Scaling Framework for Facebook Ads. After spending millions of dollars and generating nearly a million signups and leads for their SaaS clients, Zammo Digital developed this framework to help them consistently deliver the results that they're clients were looking for.

We're going to talk about how to test, optimize and scale your Facebook ads. We'll look at how to identify your target audience, how to clarify your message, how to optimize and automate your ad campaigns and how to scale your SaaS business faster.

I hope you enjoy it.


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Direct download: 214_Aaron_Zakowski_-_Zammo_.mp3
Category:general -- posted at: 5:00pm PDT

Tope Awotona is the founder and CEO of Calendly, a simple and beautiful scheduling tool that helps you schedule meetings without all the back and forth emails.

Tope grew up in Nigeria and and moved to the US when he was a teenager. After graduating from the University of Georgia, he landed a job at IBM as a sales rep.

He spent the next seven years working in sales, but deep down he always wanted to become a successful entrepreneur. So he spent his evenings and weekends trying to build a business.

First he decided to build a dating site after reading an article about PlentyofFish.com. But he quickly realized he didn't have the resources or skills, so he never launched the business.

His second startup was an e-commerce site selling projectors. But he didn't sell many and the margins were terrible. He also had no interest in projectors.

His third startup was another e-commerce site selling grills. But he found himself dealing with the same problems. And he just had no passion for that business either.

Tope realized that he was just focused on ways to make money. He told himself that he wasn't going to succeed unless he focused on a problem that he was passionate about solving.

It took another year before he found that problem. He'd spent a day wasting a lot of time going back and forth over email to schedule meetings. So he started searching for a scheduling tool.

But all the products he found were slow and clunky. After months of research, he decided to go all in with this idea. He put every single dollar he had made into this new business.

This time, his bet paid off. Today, Tope's company does around $30 million in annual revenue.

In this interview you're going to learn how he took that idea, overcame the challenges of 3 failed startups and successfully grew a SaaS business that has over 4 million users.

I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 213_-_Tope_Awatona_Calendly_-_SaaS_Failures.mp3
Category:general -- posted at: 5:00pm PDT

In this episode, I talk to Dennis Mortensen, the founder and CEO of x.ai, an artificial intelligence driven personal assistant that schedules meetings for you.

Dennis had just sold his company and now had plenty of time on his hands.

When we have more time than we know what to do with, we sometimes do silly things. And that was no different for Dennis.

As he sat in front of his computer, he opened up his calendar and started counting the number of meetings he'd had in the last year. He counted a total of 1,019 meetings.

But what really shocked him was that 65% of the meetings he'd setup, had to be rescheduled.

So that got him thinking about a solution. But there were already lots of SaaS products that helped people to schedule and reschedule meetings.

He knew how easily he fell in love with new business ideas. So instead of trying to validate his idea, he spent the next few months trying to convince himself not to work on it.

When he couldn't talk himself out of working on the idea, he decided to move to the next step.

He validated his idea by building a concierge MVP' which turned out to be really smart. And we cover what exactly he did to test his idea without writing a single line of code.

And that's how x.ai was born. Today, the company has raised over $44 million.

Dennis is a serial entrepreneur who's already had 3 successful exits and one failed startup. He shares some fascinating insights in this interview.

I think you'll really enjoy it.


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 212_-_Dennis_Mortensen_.mp3
Category:general -- posted at: 5:00pm PDT

BJ Lackland is CEO of Lighter Capital, a Seattle based company that specializes in providing financial capital to early stage SaaS companies.

Let's say your SaaS company is generating revenue...

Your business is still in the early stages and you want to raise money to help you grow faster.
But you know that raising angel or VC funding is going to take a lot of time and effort.

You're already busy enough working on your business, product and marketing. You know you need to raise money but how are you going to find the time to fundraising?

Well, there's another way to finance your startup that you might not have considered.

It's called revenue-based financing and it allows you to quickly and easily raise funding without giving up equity or providing personal guarantees.

In this episode, we help you understand what exactly revenue-based financing is and why it's emerging as a leading alternative to equity financing for startups.

We talk about how Lighter Capital works with SaaS companies, what they've done to streamline the fundraising process and how you can raise money without ever doing a pitch.

I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 211_-_BJ_Lackland_2.mp3
Category:general -- posted at: 5:00pm PDT

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