The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Christian Owens is founder and CEO of Paddle. Paddle is a SaaS product that helps other software companies sell their products. It provides checkout, subscriptions, taxes, licensing, and insights in one unified platform.

Christian learned to build websites when he was 12 years old. He started walking into local businesses and asking them if they wanted a website. Some business owners just laughed at him, but others hired him to do the job.

At the age of 15, Christian built an invoicing application for Mac. But he had no idea how to sell software and no money to spend on marketing. So he started contacting other people with Mac products and persuaded them to do a special 2-week promotion where they'd combine all their products into a heavily discounted bundle and promote that to all their existing customers.

The promotion was a huge success and they made over $400,000 in sales in 2 weeks. At the age of 16, Christian dropped out of school and focused 100% on this business and kept running these bundle promotions. By the time he was 18, he had already made his first million dollars.

In 2012, Christian founded Paddle with his co-founder Harrison. They wanted to make it easier for software companies to sell their products. But they quickly realized that they had a big problem and it seemed like no one wanted their product.

Things weren't looking good, but they kept at it. And one day they had a surprising insight about their product. They realized that most of their customers only cared about one feature. They didn't want everything else.

And that insight led to the founders throwing away 90% of the product and focusing on that one feature.

Today Paddle generates over $10 million in annual recurring revenue. And Christian at the age of 24 has become CEO of a company with over 140 employees.

In this interview you'll learn exactly what the co-founders did to take a business that looked like it was going to fail and turn it into 8-figure SaaS business.

It's a great story and I hope you enjoy it.


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Direct download: SaaS_-_Christian_Owens.mp3
Category:general -- posted at: 5:00pm PDT

Dave Rogenmoser is the co-founder and CEO of Proof, a SaaS product that helps build social proof and increase conversion rates by displaying recent customer activity on your website.

Dave started as an entrepreneur about 5 years ago. He paid a developer on Upwork $10,000 to build a software product, but he didn't know how to get customers and so the business quickly failed.

He started learning as much as he could about marketing. And as he developed those skills, he was able help local businesses get more customers. So he started an agency. But he quickly realized how much he hated the agency life.

Next he and his co-founders launched an information publishing business and sold courses and coaching. But deep down, he still longed to have a software business with recurring revenue.

One weekend, Dave and his co-founders built a widget for their website to help them sell more courses. The widget showed you names of people who had just purchased the course. It was social proof and it doubled their sales almost overnight.

Dave started testing this widget on his friends websites. And they all reported back positive results and improved sales conversion rates. And that's how Proof was born.

In this episode we talk about how Dave and his co-founders turned that widget which they built in a weekend, into a SaaS business doing $250K in monthly recurring revenue.

We talk about how they've grown, how they've dealt with competitors and some of the biggest mistakes they've made along the way and what they learned from them.


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Direct download: 198-dave-rogenmoser-saas.mp3
Category:general -- posted at: 1:40pm PDT

Olof Mathe is the co-founder and CEO of MixMax, a productivity tool for Gmail. MixMax lets you track emails, set up meetings, save time with email templates, and schedule emails to be sent later.

You've got a great idea for a SaaS product. But there's just one problem - your target market is dominated by a well funded and highly profitable 800 pound gorilla. How can you possibly compete in that market?

In 2011, Chanpory Rith was a UX designer working at Google. His job was to make the Gmail iOS app better. He proposed adding features like scheduling and email tracking to make Gmail more useful for businesses. But those features just weren't a priority for Gmail's broader user base.

Chanpory loved his job but hated the killer 2-hour commute. Eventually he left Google and joined a local startup. That's where he met two guys who would later become his co-founders. Olof Mathe was a product manager and Brad Vogel was an engineer.

All three considered themselves communication geeks'. They would often talk about how difficult some of their tools were and brainstormed how to make better communication tools. And that's when Chanpory told them about the idea he'd had years ago to make email for work' better.

There was just one BIG problem. The email market was dominated by Gmail. And Google already had a consumer and business version of Gmail. How could they possibly compete with Google?

They realized that the answer wasn't to compete with Google, but to build a product that would make Gmail better. And that's what they set out to do with MixMax.

And their strategy paid off. In 5 years since they launched, they've grown MixMax to over 10,000 customers and generate around $5 million in annual recurring revenue (ARR).


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Direct download: SaaS_-_Olaf_Mathe.mp3
Category:general -- posted at: 11:29am PDT

Bart Lorang is the co-founder and CEO of FullContact, a SaaS product that helps you manage your contacts and relationships better. It transforms partial contact information into complete profiles and more useful customer data.

Bart came up with the idea for his business when he looked at how well his wife organized her contacts in Outlook. And he started thinking how great it would be if he could build software to enrich his own contacts data.

He and his co-founders developed a simple tool called Rainmaker that would automatically update your Google contacts with data from social networks. They launched it in Google's Marketplace and it didn't take too long to find a few customers.

But then they did what many of us have done - they had another product idea that they were excited about, so they started working on that instead. And for many months, they pretty much ignored Rainmaker other than fixing a bug or two.

After a few months working on that second product, they had another idea for a third product. So they started working on that. Now they basically had 3 products and very little focus on what exactly they were trying to achieve.

And then one day they had a conversation that changed everything. It was when they realized that with all 3 products they were trying to solve the same problem but in different ways - they were taking partial contacts and turning them into full contacts.

And that's when they finally committed to focusing on one product. Today their company generates 7-figures in monthly recurring revenue and has raised over $55 million in funding.

It's a great story and I'm sure you'll get a ton of great insights from this interview.


Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: SaaS_-_Bart_Lorang.mp3
Category:general -- posted at: 10:18am PDT

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