The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Aaron Zakowski is the founder of Zammo Digital, a marketing agency that specializes in using Facebook ads to help SaaS companies grow and scale their businesses. His clients include companies such as InVision, Digital Ocean and Treehouse.

Have you struggled to make Facebook ads work for your SaaS business?

Maybe you read every blog post you could about Facebook ads. You identified your target audience and put together great copy and images for your ads.

And then when everything looked good, you put the campaign live. Facebook quickly started eating up your advertising budget, but your investment didn't turn into many leads or sales.

If that's happened to you, then you're not alone. A lot of SaaS companies struggle to make Facebook ads work. And many B2B companies dismiss Facebook ads because it's a B2C platform.

But with the right knowledge, mindset and approach you can use Facebook ads to generate leads and sales for your SaaS business.

In this episode, you're going to learn about the SaaS Scaling Framework for Facebook Ads. After spending millions of dollars and generating nearly a million signups and leads for their SaaS clients, Zammo Digital developed this framework to help them consistently deliver the results that they're clients were looking for.

We're going to talk about how to test, optimize and scale your Facebook ads. We'll look at how to identify your target audience, how to clarify your message, how to optimize and automate your ad campaigns and how to scale your SaaS business faster.

I hope you enjoy it.


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Direct download: 214_Aaron_Zakowski_-_Zammo_.mp3
Category:general -- posted at: 5:00pm PDT

Tope Awotona is the founder and CEO of Calendly, a simple and beautiful scheduling tool that helps you schedule meetings without all the back and forth emails.

Tope grew up in Nigeria and and moved to the US when he was a teenager. After graduating from the University of Georgia, he landed a job at IBM as a sales rep.

He spent the next seven years working in sales, but deep down he always wanted to become a successful entrepreneur. So he spent his evenings and weekends trying to build a business.

First he decided to build a dating site after reading an article about PlentyofFish.com. But he quickly realized he didn't have the resources or skills, so he never launched the business.

His second startup was an e-commerce site selling projectors. But he didn't sell many and the margins were terrible. He also had no interest in projectors.

His third startup was another e-commerce site selling grills. But he found himself dealing with the same problems. And he just had no passion for that business either.

Tope realized that he was just focused on ways to make money. He told himself that he wasn't going to succeed unless he focused on a problem that he was passionate about solving.

It took another year before he found that problem. He'd spent a day wasting a lot of time going back and forth over email to schedule meetings. So he started searching for a scheduling tool.

But all the products he found were slow and clunky. After months of research, he decided to go all in with this idea. He put every single dollar he had made into this new business.

This time, his bet paid off. Today, Tope's company does around $30 million in annual revenue.

In this interview you're going to learn how he took that idea, overcame the challenges of 3 failed startups and successfully grew a SaaS business that has over 4 million users.

I hope you enjoy it.


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Direct download: 213_-_Tope_Awatona_Calendly_-_SaaS_Failures.mp3
Category:general -- posted at: 5:00pm PDT

In this episode, I talk to Dennis Mortensen, the founder and CEO of x.ai, an artificial intelligence driven personal assistant that schedules meetings for you.

Dennis had just sold his company and now had plenty of time on his hands.

When we have more time than we know what to do with, we sometimes do silly things. And that was no different for Dennis.

As he sat in front of his computer, he opened up his calendar and started counting the number of meetings he'd had in the last year. He counted a total of 1,019 meetings.

But what really shocked him was that 65% of the meetings he'd setup, had to be rescheduled.

So that got him thinking about a solution. But there were already lots of SaaS products that helped people to schedule and reschedule meetings.

He knew how easily he fell in love with new business ideas. So instead of trying to validate his idea, he spent the next few months trying to convince himself not to work on it.

When he couldn't talk himself out of working on the idea, he decided to move to the next step.

He validated his idea by building a concierge MVP' which turned out to be really smart. And we cover what exactly he did to test his idea without writing a single line of code.

And that's how x.ai was born. Today, the company has raised over $44 million.

Dennis is a serial entrepreneur who's already had 3 successful exits and one failed startup. He shares some fascinating insights in this interview.

I think you'll really enjoy it.


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Direct download: 212_-_Dennis_Mortensen_.mp3
Category:general -- posted at: 5:00pm PDT

BJ Lackland is CEO of Lighter Capital, a Seattle based company that specializes in providing financial capital to early stage SaaS companies.

Let's say your SaaS company is generating revenue...

Your business is still in the early stages and you want to raise money to help you grow faster.
But you know that raising angel or VC funding is going to take a lot of time and effort.

You're already busy enough working on your business, product and marketing. You know you need to raise money but how are you going to find the time to fundraising?

Well, there's another way to finance your startup that you might not have considered.

It's called revenue-based financing and it allows you to quickly and easily raise funding without giving up equity or providing personal guarantees.

In this episode, we help you understand what exactly revenue-based financing is and why it's emerging as a leading alternative to equity financing for startups.

We talk about how Lighter Capital works with SaaS companies, what they've done to streamline the fundraising process and how you can raise money without ever doing a pitch.

I hope you enjoy it.


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Direct download: 211_-_BJ_Lackland_2.mp3
Category:general -- posted at: 5:00pm PDT

Kyle Poyar is the of VP Marketing Strategy at OpenView, an expansion stage venture capital firm that helps build software companies into market leaders.

Your SaaS pricing strategy can make or break your business.

But getting your pricing right is really hard. And many companies struggle to understand what they're worth to their customers and how to clearly communicate that.

In this episode, we talk about 5 common pricing mistakes that SaaS companies make. And we provide recommendations to help you avoid making the same mistakes.

I hope you enjoy it.


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Direct download: 210_-_Kyle_Poyar.mp3
Category:general -- posted at: 5:00pm PDT

Chris Ronzio is the founder and CEO of Trainual, a SaaS product that helps companies to onboard employees, automate training, systemize processes, and put everything about your business in one place.

Paid advertising doesn't work. That's what I often hear from founders of SaaS companies.

They tell me that they tried Facebook and Google ads, but it was too expensive to acquire customers and so they focused on other growth strategies like content marketing instead.

And when we hear things like that, it's easy to dismiss a growth channel and do what everyone else is doing. But sometimes, we find success by doing what everyone else is not doing.

Chris Ronzio was running a consulting business in Arizona. He realized that many of his clients were struggling with the same issue. So one day he hired a developer to build a simple tool for him. And he started using that tool to help his clients run their businesses better.

Some years later, Chris decided that he'd had enough of consulting. He really wanted to build a product business. And he realized that the simple in-house tool he'd been using with his clients all those years could actually be turned into a SaaS product.

He decided to go all in with this new business. And he quickly got to a few thousand dollars in monthly recurring revenue by selling his product to his consulting clients.

But finding more customers beyond his consulting clients wasn't so easy. He tried a bunch of things that either didn't work or had disappointing results. But he kept looking and trying different things and eventually he found a way to get customers - by using Facebook ads.

Initially, it was expensive to acquire customers using Facebook ads. But Chris kept at it and eventually he figured out how to get customers profitably. He knew how much a customer was worth and how much he could spend to acquire a new customer.

And once he had that working, he took a calculated risk. He started spending as much as he could on Facebook ads. At one point, he had over $300,000 worth of credit card debt. But it enabled him to grow the business much faster.

He went from zero to over $2 million in annual recurring revenue in less than 18 months.

In this interview we talk about the ups and downs that Chris experienced. We explore some of the mistakes he made and what he learned from those mistakes. And we dig into exactly what he did with this Facebook advertising campaigns to acquire those customers.

I hope you enjoy it.


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Direct download: SaaS_Growth_Marketing_-_Chris_Ronzio_209.mp3
Category:general -- posted at: 5:00pm PDT

Max Kolysh is the co-founder of Zinc.io, an ecommerce lab that builds products to help Amazon and eBay sellers.

Every SaaS founder knows that finding product market fit is really tough.

You might have to pivot your SaaS business multiple times before you find the right product for the right market. So what can we learn from SaaS founders who failed repeatedly before they found success?

When Max and Doug were students at MIT, they talked about building a software product to help eBay sellers. And eventually, they both dropped out of college to start their business.

They got accepted into YC, but pretty soon realized that their idea wasn't that great after all. So they pivoted and built a product that saved people money when buying on Amazon.

They got some good traction and it looked like they were on their way to finding product market fit. But that all changed when they received a cease and desist letter from Amazon.

So they were back to square one again. They needed another idea.

One day they received an email out of the blue from an ex-customer who told them that he wanted to use an API but wasn't technical. He asked if they could help him out.

That email led to Max and Doug pivoting again and creating a new product. But this time it wasn't just an idea they'd come up themselves -- it was something a real customer needed.

And the product resonated with the market and helped them get traction.

Today, their company generates over $5 million in annual recurring revenue.

It's a great story about persistence, flexibility, listening to your customers and how to successfully pivot your SaaS business.

I hope you enjoy it.


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Direct download: 208_-_Successfully_Pivoting_a_SaaS_Business_-_Max_Kolysh.mp3
Category:general -- posted at: 5:00pm PDT

Tyler Tringas is a General Partner at Earnest Capital which provides early stage funding for bootstrappers.

You want to start a SaaS company. People keep asking you how big the market opportunity is and if your idea will scale.

But maybe you don't want to build a huge business. Maybe you just want to create a sustainable and profitable business that gives you more freedom.

In 2011, Tyler quit his job to start a venture backed software startup called SolarList. He was a first time founder and non-technical. So he also started learning how to code.

Getting his startup to take-off was slow going, so he started doing some freelance work. Several of his clients wanted a way to add store locator functionality to their websites.

So on a 30-hour flight from San Francisco to Buenos Aires, Tyler built a store locator SaaS app as a side-project. When he landed, he deployed the code and launched the product.

He emailed some of this clients and within 24 hours he had a handful of people paying him $5 a month. The product was terrible and had a lot of missing functionality, but it did the basic job.

A year later, SolarList still wasn't getting traction and had be to shutdown. And Tyler was left with over $50,000 of credit card debt and uncertainty about his future.

He had to dig himself out of a financial hole. So he started doing more freelance work and putting more time into his StoreMapper side-project which was now doing around $1000 MRR.

By being able to spend more time on StoreMapper, Tyler was able to grow it over $5000 MRR in about 9 months. And eventually got it to over $40,000 MRR a few years later.

But he built it as a sustainable and profitable micro' SaaS company. It helped him to pay down his credit card debt, travel the world and spend more time on projects he found interesting.

And if building that type of business appeals to you, then you'll love this episode.

I hope you enjoy it.


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Direct download: Tyler_Tringas_Micro_SaaS_-_207.mp3
Category:general -- posted at: 5:00pm PDT

Rob Fitzpatrick is a tech entrepreneur and author. He ran various tech startups for about 10 years, has raised funding in the US and UK and is a YC alum.

He's the author of The Mom Test: How to Talk to Customers and Learn if Your Business is a Good Idea When Everyone is Lying to You and also the author of The Workshop Survival Guide: How to Design and Teach Workshops That Work Every Time.

One of the biggest challenges you face as a SaaS founders is validating your idea. It might be an idea for a new company or something that you want to change in your existing business.

You're excited about the idea. But how do you know if your prospective customers will love it too? And more importantly how do you know if people will pay money for your idea?

Most founders know that they've got to talk to customers to validate their idea. But it's easy to screw up customer interviews and hard to do them right.

In this episode, I talk to Rob about his book The Mom Test and we go through a step by step process to improve how you run customer interviews.

We talk about how to ask good questions, how to avoid collecting bad data and how to know when people are lying to you or telling you what they think you want to hear.

By the end of this episode you'll know how customer conversations can go wrong and you can do a better job at learning if really have a good idea or not.

I hope you enjoy it.


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Direct download: 206_-_Rob_Fitzpatrick.mp3
Category:general -- posted at: 5:00pm PDT

Tim Soulo is the Chief Marketing Officer (CMO) at Ahrefs.com, a SaaS startup that provides SEO tools to help grow your search traffic, research your competitors and monitor your market niche.

In 2015, Tim joined a SaaS startup as head of marketing. The company had spent several years building their blog but it still wasn't generating much traffic or leads.

Tim decided that publishing higher-quality content regularly on their blog was going to be one of his top priorities. But after a year he still had little to show in terms of traffic and leads.

Eventually Tim figured out the problem. They were creating high quality content, but they weren't it optimizing for SEO. They weren't doing keyword research or doing on-page optimization.

Now that's not uncommon. A lot of companies make that mistake. But the startup that Tim worked for was in the business of SEO and their product helped their customers to grow search traffic! So it was pretty crazy that they weren't thinking about SEO on their own blog!

Once he figured out the problem, Tim made a simple change - he started by doing keyword research to find out what people were searching for and then focused on creating the best content around those keyword.

And in a couple of years, their blog traffic grew from 15,000 to over 250,000 monthly visitors and has become one of the biggest drivers of new customers and revenue growth.

But the real story here is about a SaaS startup that's incredibly product focused and breaks a lot of rules and conventional wisdom about marketing and growth.

For example, they don't have a target customer or persona. They don't do growth hacks. They don't use analytics software or track conversion rates. They don't even to do proper' SEO.

They focus on building a great product and educating people on how to use that product through their blog. And that approach is working -- they're bootstrapped and doing over $40M ARR.

It's a great story. I hope it'll inspire you to think differently about your business and give you some insights to grow faster by ignoring conventional wisdom and trying something new.

I hope you enjoy it.


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Direct download: Tim_Soulo_-_Ahrefs.mp3
Category:general -- posted at: 8:22pm PDT

Rob Kall is the co-founder and CEO of Cien, a product that helps sales teams get an edge using AI to enhance the quality of their data and improve their productivity.

As every founder knows, building a SaaS business is rarely easy. And if you're doing it for the first time, it can be particularly hard and you often wonder if you should keep going or not.

So can we learn anything from serial SaaS founders who've built and sold several companies?

In 2001, Rob Kall and his co-founder talked about starting a SaaS business. They liked building websites and were interested in real-estate, so decided to build websites for realtors.

They didn't put much thought into it. It seemed like a good idea and they thought they could build better sites for realtors than the ones they'd seen. So they started a business.

3 years later, they sold that business for $80 million. Rob says he was lucky. He had a great idea at the right time and sold the company at the right time.

But then he started a second SaaS business and sold that a few years later for $15 million.

Was it luck again? Was it really just about being in the right place at the right time?

Rob is now building his third SaaS business. He seems to be a natural serial entrepreneur and on the surface it seems like it's been smooth sailing from one company to the next.

But when you look below the surface you start to get a picture of how tough it's really been for Rob. It's the same roller coaster ride experienced by first time SaaS founders.

At every step, you're faced with a big problem and then you find some breakthrough. And then you hit another big problem and another one. It doesn't stop.

While luck plays a factor, it's really about your mental resilience, having faith in yourself and the ability to keep going. Those are the factors that create a successful founder and company.

In this interview we talk about that journey, some of the challenges that Rob has faced along the way and what keeps him going through the tough times.

I hope you enjoy it.


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Direct download: Rob_Kall_-_Cien.mp3
Category:general -- posted at: 5:00pm PDT

Omer Artun is the founder and CEO of Agilone, a predictive marketing platform for business to consumer brands.

AgilOne allows marketers to understand and predict customer behavior to deliver automated, personalized experiences across all customer touch points, online and offline.

What do you do if you spot a market opportunity for a SaaS product, but you don't have the money or resources to build the product?

Well that's the situation that Omer Artun found himself in. He was working as a consultant and seeing the same recurring issues with his clients.

He knew that a machine learning based SaaS product could help these clients use customer data to improve their business strategy and deliver a better customer experience.

But he didn't know where to start or how to build that product.

So he took a different path. He launched his own consulting practice and started solving these problems for clients one at a time. After a few years, he built a productized service' and started charging a subscription for his service.

It took him 7 years to finally turn his idea into a SaaS product, which he shipped in 2012. And he bootstrapped them his SaaS product from the proceeds of his services business.

Today, he's raised over $50 million. His company is doing almost $20 million in annual recurring revenue and he employs 115 people.

So if you've ever felt like you're being held back because you have an idea, but you don't have the money or skills to build your SaaS product, then this episode is for you.

Of if you're currently running a services business and dream about transitioning into a full time SaaS business, then you might just get some insights to help you get closer to your goal.

It's a great story and I hope you enjoy the interview.


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SaaS Club Plus


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Direct download: 203-Omer-Artun-AgilOne.mp3
Category:general -- posted at: 4:02pm PDT

John Stojka is the co-founder and co-CEO of Sertifi, a SaaS product that enables companies to electronically sign contracts and collect payments quickly and easily.

You've got a great SaaS product, so why aren't more people buying it? Well, it might be because you're targeting a market that's too broad. Maybe you need to narrow your focus.

But how exactly do you narrow down a market without going too small?

In 2008, two brothers in Chicago (John and Nick) had the idea of building a SaaS product to let companies electronically sign contracts. They did some research, built a prototype and quickly landed their first customer.

Things were looking good for their business, until one day when they turned up to work and were served papers for patent infringement. They were being sued by a big competitor. Many people would have given up at that point, but the brothers decided to fight the lawsuit.

And they eventually won, but they had to work on it almost full time for 8 months and it cost them close to $150,000.

It was a huge distraction and in those 8 months they did very little to improve the product. The market started slipping away from. Their product was quickly becoming obsolete while their competitors kept innovating and raising lots of money.

They knew that something had to change. Eventually they decided to narrow down the market and focus on a really small segment. Instead of competing in a market with millions of prospects, they chose a market with about 300 potential customers.

It helped them to get super-clear about their target customers and exactly what problems they had. And that bet paid off.

Today, their company generates over $10 million in annual recurring revenue and has 60 employees. And their business is totally bootstrapped.

It's a great story with a ton of ups and downs and great insights.


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Direct download: SaaS-202-John-Stojka.mp3
Category:general -- posted at: 5:00pm PDT

Thomas Smale is the founder of FE International, an M&A firm that helps business owners to sell their SaaS, e-commerce and content businesses.

FE International offers comprehensive exit planning services, as well as direct access to an established network of pre-qualified international investors. And Thomas has consulted with hundreds of internet entrepreneurs on exit strategy, growth and business development.

You're hoping to sell your SaaS business in the next year or two. But you're not sure where to begin and how to put yourself and your company in the best position for a sale.

In this episode, we're going to teach you how to make your SaaS company more sellable, so you can get the possible outcome from a future sale.

You'll learn what the overall sales process looks like. And then we'll look at the typical mistakes that SaaS founders make and share some key lessons with you.

By the end of this interview, you should have some great insights and know exactly what you need to do to build a SaaS business that you can sell.


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Direct download: SaaS-Podcast-Thomas-Smale-201.mp3
Category:general -- posted at: 4:46pm PDT

This is a special episode and I have three guests on the show today!

We're going to teach you something that I believe is so important to building a successful SaaS business, yet very few people talk about it.

When you're asking for a sale from a potential customer (whether in person or on your website) you need to present an attractive offer. You need to tell them about your product, how it will help them and what you'd like in return.

It sounds simple. But most of us know that it's not.

When you're struggling to make sales, a poor offer can often be the cause. And many businesses have dramatically improved sales by simply creating a better offer (without actually changing their product).

And a strong (or power) guarantee makes your offer even more attractive and helps close more sales.

So in this episode, I'm joined by two direct response marketing experts and copywriters who are going to show us how to create an offer and power guarantee that your prospects can't refuse.

And then we're going to look at a real-life example with one of my SaaS Club Plus members and how he's developing an offer and power guarantee for his SaaS business.


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: 200-how-to-create-a-saas-offer.mp3
Category:general -- posted at: 5:00pm PDT

Christian Owens is founder and CEO of Paddle. Paddle is a SaaS product that helps other software companies sell their products. It provides checkout, subscriptions, taxes, licensing, and insights in one unified platform.

Christian learned to build websites when he was 12 years old. He started walking into local businesses and asking them if they wanted a website. Some business owners just laughed at him, but others hired him to do the job.

At the age of 15, Christian built an invoicing application for Mac. But he had no idea how to sell software and no money to spend on marketing. So he started contacting other people with Mac products and persuaded them to do a special 2-week promotion where they'd combine all their products into a heavily discounted bundle and promote that to all their existing customers.

The promotion was a huge success and they made over $400,000 in sales in 2 weeks. At the age of 16, Christian dropped out of school and focused 100% on this business and kept running these bundle promotions. By the time he was 18, he had already made his first million dollars.

In 2012, Christian founded Paddle with his co-founder Harrison. They wanted to make it easier for software companies to sell their products. But they quickly realized that they had a big problem and it seemed like no one wanted their product.

Things weren't looking good, but they kept at it. And one day they had a surprising insight about their product. They realized that most of their customers only cared about one feature. They didn't want everything else.

And that insight led to the founders throwing away 90% of the product and focusing on that one feature.

Today Paddle generates over $10 million in annual recurring revenue. And Christian at the age of 24 has become CEO of a company with over 140 employees.

In this interview you'll learn exactly what the co-founders did to take a business that looked like it was going to fail and turn it into 8-figure SaaS business.

It's a great story and I hope you enjoy it.


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Direct download: SaaS_-_Christian_Owens.mp3
Category:general -- posted at: 5:00pm PDT

Dave Rogenmoser is the co-founder and CEO of Proof, a SaaS product that helps build social proof and increase conversion rates by displaying recent customer activity on your website.

Dave started as an entrepreneur about 5 years ago. He paid a developer on Upwork $10,000 to build a software product, but he didn't know how to get customers and so the business quickly failed.

He started learning as much as he could about marketing. And as he developed those skills, he was able help local businesses get more customers. So he started an agency. But he quickly realized how much he hated the agency life.

Next he and his co-founders launched an information publishing business and sold courses and coaching. But deep down, he still longed to have a software business with recurring revenue.

One weekend, Dave and his co-founders built a widget for their website to help them sell more courses. The widget showed you names of people who had just purchased the course. It was social proof and it doubled their sales almost overnight.

Dave started testing this widget on his friends websites. And they all reported back positive results and improved sales conversion rates. And that's how Proof was born.

In this episode we talk about how Dave and his co-founders turned that widget which they built in a weekend, into a SaaS business doing $250K in monthly recurring revenue.

We talk about how they've grown, how they've dealt with competitors and some of the biggest mistakes they've made along the way and what they learned from them.


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Direct download: 198-dave-rogenmoser-saas.mp3
Category:general -- posted at: 1:40pm PDT

Olof Mathe is the co-founder and CEO of MixMax, a productivity tool for Gmail. MixMax lets you track emails, set up meetings, save time with email templates, and schedule emails to be sent later.

You've got a great idea for a SaaS product. But there's just one problem - your target market is dominated by a well funded and highly profitable 800 pound gorilla. How can you possibly compete in that market?

In 2011, Chanpory Rith was a UX designer working at Google. His job was to make the Gmail iOS app better. He proposed adding features like scheduling and email tracking to make Gmail more useful for businesses. But those features just weren't a priority for Gmail's broader user base.

Chanpory loved his job but hated the killer 2-hour commute. Eventually he left Google and joined a local startup. That's where he met two guys who would later become his co-founders. Olof Mathe was a product manager and Brad Vogel was an engineer.

All three considered themselves communication geeks'. They would often talk about how difficult some of their tools were and brainstormed how to make better communication tools. And that's when Chanpory told them about the idea he'd had years ago to make email for work' better.

There was just one BIG problem. The email market was dominated by Gmail. And Google already had a consumer and business version of Gmail. How could they possibly compete with Google?

They realized that the answer wasn't to compete with Google, but to build a product that would make Gmail better. And that's what they set out to do with MixMax.

And their strategy paid off. In 5 years since they launched, they've grown MixMax to over 10,000 customers and generate around $5 million in annual recurring revenue (ARR).


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Direct download: SaaS_-_Olaf_Mathe.mp3
Category:general -- posted at: 11:29am PDT

Bart Lorang is the co-founder and CEO of FullContact, a SaaS product that helps you manage your contacts and relationships better. It transforms partial contact information into complete profiles and more useful customer data.

Bart came up with the idea for his business when he looked at how well his wife organized her contacts in Outlook. And he started thinking how great it would be if he could build software to enrich his own contacts data.

He and his co-founders developed a simple tool called Rainmaker that would automatically update your Google contacts with data from social networks. They launched it in Google's Marketplace and it didn't take too long to find a few customers.

But then they did what many of us have done - they had another product idea that they were excited about, so they started working on that instead. And for many months, they pretty much ignored Rainmaker other than fixing a bug or two.

After a few months working on that second product, they had another idea for a third product. So they started working on that. Now they basically had 3 products and very little focus on what exactly they were trying to achieve.

And then one day they had a conversation that changed everything. It was when they realized that with all 3 products they were trying to solve the same problem but in different ways - they were taking partial contacts and turning them into full contacts.

And that's when they finally committed to focusing on one product. Today their company generates 7-figures in monthly recurring revenue and has raised over $55 million in funding.

It's a great story and I'm sure you'll get a ton of great insights from this interview.


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Direct download: SaaS_-_Bart_Lorang.mp3
Category:general -- posted at: 10:18am PDT

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