The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Jason VandeBoom is the founder and CEO of ActiveCampaign, an email marketing, marketing automation and sales CRM platform.

Jason was doing consulting work as a developer. He decided to move to Chicago and study fine arts at college. So he started looking for a way to do less consulting work so he had more time for college.

At the time he'd been building email marketing solutions for a number of clients. He decided to package up at work as an email marketing product that he could sell. This was an on-premise product (not SaaS) so clients had to install this software on their own computers.

He continued with the on-premise software model. Growth was slow. After 10 years working on the business, he had a team of 8 people. But he was generating a couple of million dollars in revenue and was profitable.

And then decided to bite the bullet and switch to a SaaS model. He was potentially risking all the revenue he was currently generating. But looking back, he wishes that he'd done it sooner and didn't overthink things so much.

The real growth for ActiveCampaign has happened in the last 2 years -- after 13 years of building the product and company. The company now has over 60,000 customers and generates over $50 million a year in revenue. And it employs over 300 people.

Jason raised $20M in 2016, but bootstrapped and self-funded the business for the first 13 years. And so far, he hasn't used any of the money he raised. And he's a single founder who's built this business slowly.

You've probably heard things like -- you can't succeed unless you find a co-founder or jump into working on your business full-time from day one.

Well in this episode we dispel those myths and show you how a single founder who started his business part-time still won't on to build a SaaS business that generates over $4 million in monthly recurring revenue.

It's a great interview and an inspiring story. I hope you enjoy it.


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Direct download: Jason-VandeBoom-AC.mp3
Category:general -- posted at: 4:51pm PDT

Rick Perreault is the co-founder and CEO of Unbounce, a SaaS product that makes it easier to build custom landing pages, improve conversion rates and drive more leads & sales.

The company was founded in 2009 and went from zero to over $7 million dollars in annual revenue within 5 years. Rick was an early guest on this podcast (on episode 25 back in 2014) where he shared what happened in those 5 years.

Since then, Unbounce has continued to grow and is now a $20 million dollar business.

In this episode we talk about:
* The growth challenges the company has faced in the last 4 years and how they've overcome them to get to over $20 million annual run rate.
* How the marketing channels that helped them grow in the first few years have become less effective and we discuss new marketing channels they're using.
* The lessons Rick has learned as the company grows about communication, transparency, hiring and firing.


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SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: Rick-Perreault-Unbounce-2018.mp3
Category:general -- posted at: 5:00pm PDT

Allan Dib is a serial entrepreneur, marketer and author of the book The 1-Page Marketing Plan: Get New Customers, Make More Money and Stand Out from the Crowd.

To build a successful SaaS business, you need to stop doing random marketing' and instead follow a reliable plan for rapid business growth. But creating a marketing plan can often be a difficult and time consuming task for early stage SaaS founders.

Allan wrote the book with direct response marketing in mind. However, in this interview I talk to him about how to take the best of his 1-page marketing plan concept and make it work for SaaS businesses.

So in this episode, you'll learn a simple step-by-step process for creating your own SaaS marketing plan - that's literally one page. Allan starts with the big idea and then walks us through each stage of creating a marketing plan.

And he makes the entire process simple and fast.

So if you've been struggling to create a great marketing plan for your SaaS business or want to go back and refresh your marketing, then this episode is for you.

I hope you enjoy it!


Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: The-1-Page-SaaS-Marketing-Plan-Allan-Dib.mp3
Category:general -- posted at: 5:00pm PDT

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