The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Martin Gontovnikas is the VP of marketing and growth at Auth0. Auth0 is a platform that makes it easier for developers to implement authentication and authorization for web and mobile products.

Martin or Gonto' as he's more commonly known, started coding at the age of 12. He was a software engineer most of his career, but then a few years ago decided to move into a marketing role.

At Auth0 he developed a 6-step engineering approach to marketing. Using that framework, Auth0 has grown from $200,000 a year in revenue to an 8-figure business in less than 5 years.

In this episode, Gonto shares that 6-step engineering framework with me. We discuss each step in detail and walk through a real-life case study from Auth0.

It's a great interview with a ton of really useful insights. If you're looking for a more methodical way to do your marketing, then this episode is for you.

I hope you enjoy it.


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Direct download: 188_Martin_Gontovnikas_-_Auth0.mp3
Category:general -- posted at: 5:00pm PDT

Calvin Correli is the founder and CEO of Simplero. Simplero is a SaaS platform that makes it easy for topic matter experts to market, sell and deliver their information online. It combines email marketing, invoicing and billing, and digital delivery into one complete package to help you run your entire business.

This is the story of a freelance developer who always wanted to build a product business. He tried and failed several times. So he kept working as a freelancer.

One day, a major client that generated the majority of his income told him that they'd decided to outsource the work he was doing to a company in India.

He and his wife had just bought a new house and had their second child. To say that this was bad timing would be an understatement.

He had a new sense of urgency to make money. But everything he did fell flat.

Out of frustration, he sat down one night and did something that changed the course of his life. It sounds a bit dramatic, but it really was a pivotal moment for him.

And that's when things seemed to start going his way. He built a SaaS product for himself and as word spread, he started letting other people use his product for free.

Eventually he started charging for his product. He spent a lot of money on marketing, but nothing seemed to work. So he focused on building a great product and hoped that the marketing would work itself out through word of mouth.

And that bet paid off. Today his company generates over $2 million a year in recurring revenue.

It's a great story and there are a ton of useful lessons to learn.

I hope you enjoy it.



Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: Calvin-Correli-Simplero-Ep187.mp3
Category:general -- posted at: 5:00pm PDT

Aytekin Tank is the founder and CEO of Jotform, a SaaS product that helps people to create and publish online forms.

Aytekin used to work as a developer for a media company. And he was continuously building online forms for the editors e.g. surveys, polls, quizzes etc.

He didn't enjoy creating those forms. He thought the work was boring. So he decided to research and find a product that would help him do his job.

The only thing he could find was SurveyMonkey. But he didn't just want to do surveys, he wanted to be able to do a bunch of things with online forms.

So he thought to himself -- if I ever quit my job and start my own business, this could a potential product that I build. And one day, he did quit his job and started building that product.

That was 12 years ago. Today, Jotform has over 4 million users and generates 7-figure in annual revenue.

In this episode, you'll learn:
How Aytekin validated his idea without doing any customer interviews.
How he got this first 500 paying customers without doing any marketing.
How he's bootstrapped a 7-figure and profitable business with no debt.

I think you'll get a ton of insights from this interview.

I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Direct download: Aytekin-Tank-Jotform-186.mp3
Category:general -- posted at: 5:00pm PDT

Christopher Gimmer is the co-founder and CEO of Snappa, a SaaS product that makes it easy to create online graphics in your browser.

Before launching Snappa, Christopher and his co-founder Marc built a student-only dating website. Although they got some early traction, the business quickly failed.

Later they built a website to help people find royalty free images online. They started blogging which helped them get traffic and slowly build an email list.

But it was a pain for them to create images for their blog posts. They sucked at using Photoshop and weren't designers. They wanted a simple tool for the job.

So one day, they emailed their list to find out if they had the same problem. It turns out that a lot of people did. And so they decided to build a tool to solve that problem.

And that's how Snappa was born.

In this episode you'll learn:

* The full story of how they went from a failed startup to launching Snappa.
* Some critical lessons they learned about customer development right.
* A simple but powerful SEO strategy they used to get consistent traffic.
* How they went from zero to over $45,000 in monthly recurring revenue (MRR).

I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Direct download: SaaS_185_Christoper_Gimmer.mp3
Category:general -- posted at: 5:00pm PDT

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