The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast)

Kelsey Recht the founder and CEO of VenueBook, a booking platform that connects event planners with venue managers. VenueBook helps venues to manage their leads and bookings, and market their space. And it helps event planners to easily find and book the right venue for their event.

VenueBook was founded in 2010 and is based in New York. The company has raised over $9 million in funding.
Kelsey is a first time entrepreneur who came up with the idea for this business after experiencing the pain of finding venues and booking events herself. And one of the smart things that she did in the early days wasn't to start building a software product right away, but going and talking to prospective customers and talking about their pains. In fact that's how she found her first few customers and her first developer.

We also talk about raising money. Although, Kelsey's raised over $9 million, it hasn't been as easy as it may sound. She started with a small family and friends round to get the business started, but raising a seed round was seriously hard work. In fact, she had to go out and talk to over 100 investors before she was able to get her seed round. So we talk about the lessons she's learned there, as a SaaS entrepreneur, as a first time founder and as a female entrepreneur.

So I hope you enjoy the interview...


Enjoy the show? Subscribe and leave a rating & review to show your support.

SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.

Direct download: SaaS_-_Kelsey_Recht_-_Venuebook.mp3
Category:general -- posted at: 2:00am PDT

Mike Carson is the founder of Park.io, a service which helps you to backorder expiring domain names.

Mike is a developer who for many years struggled to find business success. He was working hard on multiple projects. But none of them were working out.

And it was a painful time for him. He couldn't understand why he kept failing. And he'd often wonder if he wasn't working hard enough or just doing thing the wrong way.

One day he just decided to let go of all that frustration and work on a project that he was curious and passionate about. He wasn't even thinking of it as a business.

And ironically, that project turned into Park.io.

Mike is currently doing over a million dollars a year in revenue. And he's a one person company. He has no employees and continues to run the business by himself.

Mike says that he just got lucky with Park.io. And there's some truth to that. We all need some luck from time to time with our business.

But I don't think it was all just down to luck. And in this interview, I deep-dive into what exactly he did to build that business, how he's dealt with major problems and competitors and how exactly he's able to run a one-person million dollar company.

It's a great an interview with a ton of valuable insights and lessons.

So I hope you enjoy it.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Direct download: Mike_Carson_-_ParkIo.mp3
Category:general -- posted at: 2:00am PDT

Mike Muhney is the founder and CEO of VIP Orbit, a software company focused on building great contact management products.

He launched their flagship product VIP Orbit in 2010 and they raised $6.5 million. Recently Mike had to shut down the business because he ran out of money and wasn't getting the traction that he'd hoped for.

So in this episode, he joins me to talk about the lessons that he's learned from a failed startup. We have a very open and candid conversation about what he thinks led to that failure. We explore the different factors, why he got into that situation, what are some of the lessons he's learned from that, and what he'd do differently now.

He was in a similar situation in the 1980s when he co-founded a startup which eventually failed. He'd raised $100,000 from an angel investor. He ended up with $15,000 of that money left and needed to give the money back or come up with another idea.

And they did come up with another idea which was ACT! Contact Management Software, which they went onto sell for $47 million.

So Mike is a seasoned and experienced entrepreneur who's seen the highs and lows of entrepreneurship. And in this episode, he's willing to talk about the tough parts of being an entrepreneur.

If you listen to this podcast, you'll know that the majority of times we're talking about people's successes. And I try to get as much as I can out of them about what didn't go well, what failed and what they learned from that.

But this episode is different because the entire interview is about failure. A whole business that failed and what lessons were learned from that.

So I hope you find it useful. I certainly did. Mike's a great guy and there are a lot of useful lessons here.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Direct download: Mike_Muhney_-_MikeMuhney.com.mp3
Category:general -- posted at: 2:00am PDT

Jon Ferrara is the founder and CEO of Nimble CRM. Jon is a serial entrepreneur, who started his first company in 1989 with just $5000 and went on to sell it for $125 million.

Around 2001, a year after selling this startup, he was diagnosed with tumor in his head. Life and his priorities quickly changed for him.

Thankfully he made a full recovery and went on to launch another startup in 2009. He set out to build a social sales and marketing CRM product in very crowded market.

He had the vision of creating a product that you would live in for your email, social media and other communication. But that plan didn't work out, so he had to pivot.

He also built great integration with Twitter, Facebook and LinkedIn. But after a while LinkedIn cut off their API access and Facebook severely restricted theirs. So he had to do a mini-pivot again.

In other words, even though he had a very successful exit with his first startup, it hasn't made it any easier for him to build his second company. And he's faced a lot of challenges, like any of us would face or are dealing with right now.

But he's kept going. And recently after years of trying, has built a partnership with Microsoft which could be massive for his business in the next couple of years.

He was one of the very first guests on this show in 2014. And I'm delighted to have had him back and given me the chance to catch up on the ups/downs of his business over the last 3 years.


Enjoy the show? Subscribe and leave a rating & review to show your support.


SaaS Club Plus


Need help building, launching and growing your SaaS business? Join SaaS Club Plus and get the insights, motivation and support you need to succeed. Learn more about SaaS Club Plus.
Direct download: Jon_Ferrara_-_Nimble.mp3
Category:general -- posted at: 2:00am PDT

1