The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship (formerly ConversionAid Podcast)
Josh Haynam is the co-founder of Interact, a SaaS platform that makes it easier for businesses to create online quizzes. You can create a quiz to engage with your online audience or generate new sales leads.

I originally interviewed Josh a couple of years ago, where we discussed how he and his co-founders bootstrapped their company from zero to $15,000 in monthly recurring revenue in under 10 months. And they did that with zero outbound sales. It was all through content marketing. You can listen to the original interview on episodes 57 & 58.

Since then, the co-founders have grown the business to over $40,000 in monthly recurring revenue. That's almost half a million dollars a year. So it seemed like a great time to invite him back and find out what they've been doing to keep growing.

And the interesting thing is that the content marketing that worked so well for them when I interviewed Josh last time, dried up. And they had to find another way to generate traffic because content marketing just wasn't working for them anymore.

I hope you enjoy this interview.



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Direct download: 164-Josh-Haynam-Interact2.mp3
Category:general -- posted at: 2:00am PDT

Dan Faggella is the founder and CEO of TechEmergence, an artificial intelligence market research firm. TechEmergence helps companies to gain insights on the application and implications of AI and machine learning technologies.

Prior to launching TechEmergence, Dan founded Science of Skill, an ecommerce business which he grew from zero to over $2 million in annual revenue in 4 years. He went on to sell that business for 7-figures.

Dan is a very interesting guy. He's actually a former martial artist and MMA fighter who has been training other fighters. And Science of Skill initially started as a blog where we could teach more people.

So what does this have to do with SaaS?

Firstly, there are some valuable lessons that Dan shares on how he built a recurring revenue business. Those lessons will be useful for anyone focused on SaaS recurring revenue.

Secondly, he talks about how he generated traffic for Science of Skill and a systematic approach he took to convert as many leads as possible into customers. So if you're struggling to find customers, you might get some useful tips.

And thirdly, I think it's crucial that he think outside of the box and learn from people in different industries and types of businesses. I think that's how we can find more creative solutions to problems in our own space.

So I hope you enjoy the interview.

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Direct download: Dan_Faggella_-_Tech_Emergence.mp3
Category:general -- posted at: 12:53am PDT

Erik Christiansen is the co-founder and CEO of Justuno, a SaaS conversion optimization platform which helps businesses to build their email list, drive more sales and reduce shopping cart abandonment.

The company was founded in 2010, has been self-funded since launch and is profitable. Justuno is based in San Francisco and Austin, Texas.

Prior to launching Justuno, Erik worked at SierraSnowboard.com where he managed the growth of sales from $0 at launch to $24 million.

In 2010, Erik and his co-founder Travis built a widget to make it easier for ecommerce businesses to use coupons on their sites. It was a simple widget that took less than a month to build. And they were able to get some ecommerce sites to be early adopters.

But it wasn't all smooth sailing from there. The co-founders were actually working on 3 companies at the same time. They didn't know which business idea would work, so they were trying to hedge their bets.

We'll talk about how Erik and Travis had their aha' moment, which led to them finally going all in' with Justuno. And you'll learn how they've built a profitable SaaS business doing over 2 million dollars a year, with a zero marketing budget.


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Direct download: Erik_Christiansen_-_Justuno.mp3
Category:general -- posted at: 2:00am PDT

Jim Brown is a sales coach, founder of Sales Tuners and the host of the Sales Tuners podcast. He's spent the last 10 years helping lead two companies from $1M to more than $10M in annual revenue. And has a founder he took another company from $1M in funding to zero.

Today, he coaches tech companies and salespeople through his Skeptical Selling Method. And on his weekly podcast, he talks with great sales leaders and high performing individual salespeople about the behaviors, attitudes ,and techniques that have lead to their success.

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This interview is a story about a sales guy who spent 10 years helping to lead two companies to over $10M in annual revenue. Then as founder, he took another company from $1M in funding to zero. Yup, you heard that right.

He shares with me some important but tough lessons he learned from that experience. And we talk about how losing other people's money was one of the hardest challenges that he has faced in his career.

There are a lot of stories about how a founder went from zero to a multi-million business. And those stories are great because we can learn from those entrepreneurs and their successes.

But it's equally important to learn from business failures. And I'm fortunate enough to have a guest today, who's willing to sharing it all.

My guest also shares his sales expertise and takes me through a simple but powerful 4 step process to help you achieve the sales goals for your SaaS business this year.

We do a deep-dive into that process so you might want to be ready to take some notes.



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Direct download: Jim_Brown_-_Sales_Tuners.mp3
Category:general -- posted at: 2:00am PDT

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