The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
Steve Benson is the co-founder and CEO of Badger Maps, a sales routing software that helps salespeople be more successful.

The product enables sales reps to map their CRM customer data, integrate with their calendar, plan routes and find nearby leads. Badger Maps is a SaaS product and mobile app.

Badger Maps was founded in 2012. The company is based in San Francisco and to date has raised just about $1M in funding.

Prior to founding Badger Maps, Steve worked in sales for companies like IBM, Autonomy and Google. In 2009, he was named Google Enterprise's Top Performing Salesperson in the World.


This episode is a story about a sales guy who had an idea for a SaaS startup. He realized that there was a lot of time being wasted as sales people drive from one customer's location to another. And he figured he could make them more efficient.

So he started with a really simple idea -- take all those customers that a salesperson has to see each day and map them as points on Google Maps.

That simple idea has grown into a SaaS business with over 6000 customers today.

In this episode we talk about how he came up with the idea, what he did to build his business and some sales lessons that have helped him grow his business.

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Direct download: Steve_Benson_-_Badger_Maps.mp3
Category:general -- posted at: 2:00am PST

Nick Francis is the co-founder and CEO of Help Scout, a simple help desk product designed for small and medium sized businesses. Help Scout was founded in April 2011 and now powers over 8,000 support teams in over 140 countries.

Its customers include companies such as Basecamp, Trello and Grubhub. Help Scout has raised just under $13 million in funding. The company has offices in Boston & Boulder, but most of its employees work remotely in 40 cities across the world.


This is a story about a three guys who started a small consulting company in 2006. They were building websites for their clients. And on the side, they were building small products for fun.

One of these products, a tool to manage your RSS feeds, got a little traction. It grew to over 200,000 users, but it was free and made no money. But it did generate a lot of support and feature requests.

And the founders realized that trying to use a shared Gmail inbox for support didn't work too well. They needed a helpdesk solution. But they couldn't find exactly what they were looking for.

And this wasn't an overnight thing. My guest spent about 2 years on this problem. He spent time thinking about the ideal solution. And he also tried out a number different support tools during that time.

My guest realized that he wanted a helpdesk that didn't feel like a helpdesk. He wanted people to be able to send an email and get a reply, without the need for a support portal, ticket numbers etc.

And that's how the idea for their business was born.

Today, they have a multi-million dollar business. They have over 8000 business customers in 140 countries. And they've raised $13 million in VC funding to date.

But for the first 4 years of their business, they survived on a seed round of a few hundred thousand dollars. They put a lot of focus into becoming self-funded and building an efficient business. And when they did raise money, it was the 'rocket fuel' they needed to help them grow faster.

There are a lot of great lessons here. I hope you enjoy it.

Enjoy the show? Get more by joining SaaS Club. Learn more..

Direct download: Nick_Francis_-_HelpScout.mp3
Category:general -- posted at: 2:00am PST