The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Ian Harris is the author of the book 'Hooked on You - The Genius Way to Make Anybody Read Anything'. He's the associate director of Gatehouse, a UK based communication agency. And regularly speaks about how to build an audience and use story telling to capture people's attention.

In his book, he explains why storytelling matters in the business world. And how you can use storytelling to gets people's attention and eventually turn them into your customers. Whether you're writing emails, blog posts or landing page copy, you'll discover how storytelling can help you be more effective at getting customers.

It seems that we're all getting more and more overwhelmed with content these days. More blog posts are being published, more emails are being sent, there are more tweets, shares and likes. And it's no different for our customers.

They're overwhelmed with information and if you want to grab their attention, then storytelling is a perfect way to do that.

We're going to talk about what exactly storytelling, how all of us have stories that we can tell, we'll share some hacks on how you can find stories, and we'll go through a step-by-step process for using those stories to grab people's attention and get more customers.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Direct download: 118-Ian-Harris-Hooked-on-You.mp3
Category:general -- posted at: 2:32pm PST

Jay Gibb is the co-founder and CEO of CloudSponge, a product that helps businesses to acquire more users via their email referral forms.

Most referral forms ask you to type in your friend's email addresses. With CloudSponge it's possible to give users access to their contacts directly from your website.

The company was founded in 2010, is self-funded and its customers include companies such as Lyft, Yelp and AirBnB.

We discuss how Jay started out with $100,000 and a small team to build the 'ideal' product. The blew most of that money and still didn't have a product in market. So they knew that they either had to quit or pivot. They needed a 'plan B'.

So they took ONE feature from the product they were building and turned it into a standalone product. They had a crappy website up in less than a week and started charging right away. Today, that startup has an annual run rate of over $500,000 and is profitable.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.
Direct download: 117-Jay-Gibb-CloudSponge.mp3
Category:general -- posted at: 7:00pm PST

Zvi Band is the co-founder and CEO of Contactually, a CRM tool which helps you turn relationships into results.

He's a software developer and entrepreneur who founded Contactually in 2011. And he's grown it into a multi-million dollar business with over 70 employees. The company is based in Washington DC and to date has raised over $12 million in funding.

It all started in 2010 when Zvi fired up Evernote and wrote down an idea for a new product. He had no plan on what he was going to do with that idea. What he didn't realize at the time was that he had just planted a seed for a new business that he was going to build.

For the next few months, he played with the idea, hacked together a prototype over a weekend but didn't see it any more than a side project.

Today, after 5 years that idea in Evernote has grown into a business that's generating several million dollars in revenue with over 70 employees.

It's a great story and we'll share what Zvi did to turn that idea into product and business. We talk about the ONE thing that he wished he'd done differently -- which is great advice for anyone in the early days of building their product. And we talk about what he still struggles with today (despite the success that he's had).

Do you want to learn how to build, launch and grow your SaaS product? Learn more.
Direct download: 116-Zvi-Band-Contactually.mp3
Category:general -- posted at: 7:00pm PST

Kreg Peeler is the founder and CEO of SpinGo, an integrated solution that helps event makers list, manage and promote events.

SpinGo's event platform combines content from 100,000 sources to produce a robust local event search engine. Its API powers 5,500 entertainment apps, delivering event content to almost 200 million viewers per month. And it's Event Management product helps customers manage all aspects of event planning.

In 2012, Kreg had a media website which included a local events section. His wife was curating the web, finding events and then manually entering this information into the website.

One day, they discovered a surprising website metric that gave Kreg the idea for a new startup. It turned out to be a pretty good idea. Since then, they've grown SpinGo into a community of 200,000 event organizers and raised over $7 million in funding.

In this episode, we talk about the journey that led Kreg to discovering that idea. And we explore how he's transforming SpinGo from a media into a SaaS business.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Direct download: 115-Kreg-Peeler-SpinGo.mp3
Category:general -- posted at: 7:00pm PST