ConversionAid: The SaaS Podcast, Startups, Growth Hacking & Traction

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Bruno Didier is the founder and CEO of Y-Combinator startup Trackin.

The company provides a software solution to help restaurants get better control of their deliveries by connecting managers, drivers and customers. Trackin offers an online ordering system for customers, a dashboard for managers, an app for drivers and a real-time tracking solution for deliveries.

The company was founded in 2014, has raised $400K to date and is based in San Francisco.

This is a story about a guy who ordered dinner from a restaurant for himself and a few friends through an online delivery service. After waiting for hours and not getting his food, he went and bought a pizza from a local grocery store. He decided that he was never going to order a delivery from a restaurant again.

He kept thinking that there had to be a better delivery solution for restaurants that tracked deliveries and helped customers know exactly where their order was and when they were going to get the delivery. He wished that someone would come up with a solution for this.

Eventually, he realized that he was the guy who had to solve this problem. He's a solo founder who decided to move away from San Francisco to start his business. In 4 years he's gone from zero to over $2 million in annual recurring revenue (ARR).

He also got accepted in Y-Combinator, which helped him to think bigger and grow his business faster. And if it wasn't for a dinner he had with a stranger in France, he would never have even considered applying to YC because it seemed to big of a goal.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 140-Bruno-Didier-Trackin.mp3
Category:general -- posted at: 2:00am PDT

Russ Perry is the founder of Design Pickle, a productized service that offers unlimited graphic design support for your day-to-day business needs for a flat monthly fee.

Design Pickle launched in January 2015. And in just two years its grown it into a business with 45 full-time staff and $160K on monthly recurring revenue (MRR).

Russ was running a creative agency but wasn't entirely happy with what he was doing. He thought that the agency business model was dysfunctional and he wanted to run a more predictable business. But he didn't have a clue what that business was going to be.

He made a list of what he wanted in his life, both personally and professionally. And he also started to get clear about what type of business he didn't want to build. And then he sat back and waited for inspiration, while he did consulting on the side to help pay the bills.

And a few weeks later, he had his 'aha' moment. And it was a very simple idea. He decided to launch a design agency and used a 'productized consulting' model -- very similar to how pricing for a SaaS product works.

In 2 years, he's gone from zero to $160,000 in monthly recurring revenue (MRR). That's almost $2M annual run rate (ARR). And he now has a team of 45 full-time employees.

It's an inspiring story, and he's an energetic and entertaining guy. I hope you enjoy this interview.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 139-Russ-Perry-DesignPickle.mp3
Category:general -- posted at: 2:00am PDT

Matt Ekstrom is the co-founder of Prospectify, a B2B prospecting platform that helps you to automate your lead generation process. Prospectify uses data search, data enrichment, and verification systems to help you build highly targeted prospect lists.

The company was founded in January 2016 and was self-funded for the first year, and then raised $1 million in funding.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 138-Matt-Ekstrom-Prospectify.mp3
Category:general -- posted at: 2:00am PDT

Claudiu Murariu is the founder and CEO of InnerTrends, a growth analytics platform for SaaS and web products. InnerTrends uses data science technologies to help you understand every aspect of your user onboarding process and convert more first-time users into customers. The company was founded in 2015 and is based in Romania.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 137-Claudiu-Murariu-InnerTrends.mp3
Category:general -- posted at: 2:00am PDT

Antonio Carlos Soares is the co-founder and CEO of RunRun.it, a SaaS product that helps teams to manage tasks, projects, performance and corporate communication.

The company was founded in 2012, is based in Sao Paolo, Brazil and to date has raised $4.4 million in funding. RunRun.it has more than 1000 paying customers and generates over $2 million in annual recurring revenue (ARR).

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 136-Antonio-Carlos-Soares-RunRunIt.mp3
Category:general -- posted at: 2:00am PDT

Stuart McKeown is the co-founder of Gleam, a growth platform that helps businesses to drive more engagement with customers. Gleam provides a suite of marketing apps focused on giveaways, rewards, and user feedback.

Stuart's background is in search engine marketing. He's originally from the UK and moved to Melbourne, Australia in 2005. Gleam was founded in 2013 and has over 400,000 users and 5000 customers including companies such as Hubspot and Shopify.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 135-Stuart-Mckeown-Gleam.mp3
Category:general -- posted at: 2:00am PDT

Patrick Campbell is the co-founder and CEO for Price Intelligently, a Boston based startup that helps SaaS businesses to come up with the right pricing strategy.

The company gathers data from multiple industry sources and uses its proprietary algorithms to help SaaS businesses figure out how much customers are willing to pay for each feature and how to optimize their overall pricing plans.

Price Intelligently employs about 30 people and their customers include companies such as Wistia, Big Commerce, Optimizely, Zapier and more.

The company was founded in 2012 and has been bootstrapped from day one.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 134-Patrick-Campbell-Price-Intelligently.mp3
Category:general -- posted at: 2:00am PDT

Gregg Pollack is a software developer and serial entrepreneur. In 2011, he founded Code School, an online learning platform that teaches you programming and web design skills. And 5 years later, he sold that business for $36 million.

He's also the founder of Envy Labs (a web consultancy) which he launched in 2009 and he's also the founder of Starter Studio, a business accelerator that combines mentorship with educational events to help startups in Orlando, Florida.

I first came across him, years ago when I watched his Rails for Zombies tutorial to learn Ruby on Rails. And I'm glad to finally have him as a guest on this show.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Direct download: 133-Gregg-Pollack-Starter-Studio.mp3
Category:general -- posted at: 12:11am PDT

Aaron Dallek is a serial entrepreneur who started his first business at the age of 14. He's currently the co-founder and CEO of Opternative, an online service that gives you a convenient way to get a prescription for glasses or contacts. With Opternative you complete an eye exam on your computer or tablet and get a prescription signed by a doctor without ever having to go to a doctor's office. The company was founded in 2012 and to date has raised $9.5 million in funding.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.
Direct download: 132-Aaron-Dallek-Opternative.mp3
Category:general -- posted at: 7:00pm PDT

Pini Yakuel is the co-founder and CEO of Optimove, a SaaS product that uses its predictive customer modeling technology to helps marketers understand customers and create personalized marketing campaigns.

The company was founded in 2009. It initially started out as a consulting business. And the co-founders used the consulting revenue to fund the SaaS business.

In 2012, they were offered $1.5 million in VC funding and turned it down. They continued self-funding the business until this year, when they raised $20 million in their first round.

Optimove is based in Tel Aviv and has offices in New York and London.

Do you want to learn how to build, launch and grow your SaaS product? Get Our Free Learning Guides.

Direct download: 131-Pini-Yakuel-Optimove.mp3
Category:general -- posted at: 5:07pm PDT