ConversionAid: SaaS, Startups, Growth Hacking & Traction

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Syndication

Ian Harris is the author of the book 'Hooked on You - The Genius Way to Make Anybody Read Anything'. He's the associate director of Gatehouse, a UK based communication agency. And regularly speaks about how to build an audience and use story telling to capture people's attention.

In his book, he explains why storytelling matters in the business world. And how you can use storytelling to gets people's attention and eventually turn them into your customers. Whether you're writing emails, blog posts or landing page copy, you'll discover how storytelling can help you be more effective at getting customers.

It seems that we're all getting more and more overwhelmed with content these days. More blog posts are being published, more emails are being sent, there are more tweets, shares and likes. And it's no different for our customers.

They're overwhelmed with information and if you want to grab their attention, then storytelling is a perfect way to do that.

We're going to talk about what exactly storytelling, how all of us have stories that we can tell, we'll share some hacks on how you can find stories, and we'll go through a step-by-step process for using those stories to grab people's attention and get more customers.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Direct download: 118-Ian-Harris-Hooked-on-You.mp3
Category:general -- posted at: 2:32pm PDT

Jay Gibb is the co-founder and CEO of CloudSponge, a product that helps businesses to acquire more users via their email referral forms.

Most referral forms ask you to type in your friend's email addresses. With CloudSponge it's possible to give users access to their contacts directly from your website.

The company was founded in 2010, is self-funded and its customers include companies such as Lyft, Yelp and AirBnB.

We discuss how Jay started out with $100,000 and a small team to build the 'ideal' product. The blew most of that money and still didn't have a product in market. So they knew that they either had to quit or pivot. They needed a 'plan B'.

So they took ONE feature from the product they were building and turned it into a standalone product. They had a crappy website up in less than a week and started charging right away. Today, that startup has an annual run rate of over $500,000 and is profitable.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.
Direct download: 117-Jay-Gibb-CloudSponge.mp3
Category:general -- posted at: 7:00pm PDT

Zvi Band is the co-founder and CEO of Contactually, a CRM tool which helps you turn relationships into results.

He's a software developer and entrepreneur who founded Contactually in 2011. And he's grown it into a multi-million dollar business with over 70 employees. The company is based in Washington DC and to date has raised over $12 million in funding.

It all started in 2010 when Zvi fired up Evernote and wrote down an idea for a new product. He had no plan on what he was going to do with that idea. What he didn't realize at the time was that he had just planted a seed for a new business that he was going to build.

For the next few months, he played with the idea, hacked together a prototype over a weekend but didn't see it any more than a side project.

Today, after 5 years that idea in Evernote has grown into a business that's generating several million dollars in revenue with over 70 employees.

It's a great story and we'll share what Zvi did to turn that idea into product and business. We talk about the ONE thing that he wished he'd done differently -- which is great advice for anyone in the early days of building their product. And we talk about what he still struggles with today (despite the success that he's had).

Do you want to learn how to build, launch and grow your SaaS product? Learn more.
Direct download: 116-Zvi-Band-Contactually.mp3
Category:general -- posted at: 7:00pm PDT

Kreg Peeler is the founder and CEO of SpinGo, an integrated solution that helps event makers list, manage and promote events.

SpinGo's event platform combines content from 100,000 sources to produce a robust local event search engine. Its API powers 5,500 entertainment apps, delivering event content to almost 200 million viewers per month. And it's Event Management product helps customers manage all aspects of event planning.

In 2012, Kreg had a media website which included a local events section. His wife was curating the web, finding events and then manually entering this information into the website.

One day, they discovered a surprising website metric that gave Kreg the idea for a new startup. It turned out to be a pretty good idea. Since then, they've grown SpinGo into a community of 200,000 event organizers and raised over $7 million in funding.

In this episode, we talk about the journey that led Kreg to discovering that idea. And we explore how he's transforming SpinGo from a media into a SaaS business.

Do you want to learn how to build, launch and grow your SaaS product? Learn more.

Direct download: 115-Kreg-Peeler-SpinGo.mp3
Category:general -- posted at: 7:00pm PDT

Zal Dastur is the co-founder of Lucep, a sales acceleration tool that helps companies increase their lead conversion rate and boosts revenues by providing faster access to interested leads. Lucep's customers include companies such as Starwood Hotels, Jaguar Land Rover and Citibank. The company was founded in 2014 and is based in Singapore. The co-founders actually worked together on a previous startup which failed. But they learned some valuable lessons from that experience and when the time was right, they decided to launch their second startup together. There are some great lessons here which this co-founder learned the hard way, so hopefully you wont have to make some of those same mistakes.
Direct download: 114-Zal-Dastur-Lucep.mp3
Category:general -- posted at: 7:00pm PDT

Daniel Ha is the co-founder and CEO of the blog commenting platform Disqus. He and his co-founder founded the company in 2007 while they were undergraduates at the University of California, and then shortly after dropped out to work on the business full-time. Not only was Disqus my guests first business, it was also his first job. 9 years later, Disqus is used by millions of websites. It reaches over a billion unique visitors and handles over 50 million comments a day. The company generates 8-figures in annual revenue. It has raised over $20 million in funding and is based in San Francisco. We talk about how they came up with the idea, what they did to get early traction and how they've successfully grown the business to where it is today.
Direct download: 113-Daniel-Ha-Disqus.mp3
Category:general -- posted at: 7:00pm PDT

Jerrod Bailey is a Partner and VP of Business Development at Tallwave, an Arizona-based business design and innovation agency focused on helping companies build great products and take them to market successfully. Jerrod is a revenue growth specialist focused on getting to that first dollar of revenue and beyond. He helps startups and growth companies to develop their business model, their go-to-market, and launch plans and then structure their company to reach a lot of customers very efficiently, whether they have a hundred sales reps or none. For 12 years prior to Tallwave, Jerrod served as an operator in three venture-backed startups, all having exits between $77M and $2 billion. In this episode, we talk about how you can build a scalable outbound sales system without adding another body or sales person to your team. Well talk about some critical elements you need to have in place before you start building a scalable outbound or inbound system. And we deep dive into how you can leverage LinkedIn to start prospecting with B2B customers at scale. Well talk about what a good system looks like, how you can automate it, what tools you can use for prospecting and how you can do all of this efficiently so it doesnt take up all your time.
Direct download: 112-Jerrod-Bailey-Tallwave.mp3
Category:general -- posted at: 7:00pm PDT

Jeremy Reeves is sales funnel expert. He specializes in building strategic & automated online sales funnels that help his clients generate more revenue. He's created millions of dollars in additional profits for this clients. He's worked with some of the world's leading entrepreneurs as well SaaS companies like CrazyEgg and ClickTale. And in this episode, he's going to share his expertise on how you can build a better sales funnel for your SaaS business. You can be getting a ton of traffic to your website and you may have a great product. But if you don't have a sales or marketing funnel, then you will never be effective at converting all of that traffic into customers. Jeremy helps us understand exactly what sales funnel is. And then we deep dive into a step by step process for designing and implementing your own funnel. There's lots of practical information in this episode that you could start implementing today.
Direct download: 111-Jeremy-Reeves-Sales-Funnel-Specialist.mp3
Category:general -- posted at: 11:00pm PDT

Marcelino Alvarez is the co-founder and CEO of Uncorked Studios, a rapidly growing design and engineering firm that builds connected products for both the digital & physical world - ranging from an app/website to a wearable device or smart home technology. The company also has a history of developing social impact projects e.g. in 2011 my guest and his team developed an open data initiative to help residents of Japan report and understand the levels of radiation following the earthquake and nuclear disaster. The company was founded in 2010 and is based in Portland, Oregon. Its clients include companies such as Google, adidas, Intel and Lego. Here are 3 reasons why you should listen to this episode: 1. There are some great lessons in this episode on how to build a successful services business. Many of you are currently running a services business, while trying to build your product business. You will get some good insights on how you can get more clients. 2. We talk about innovation and creating a culture where innovation is encouraged. And Marcelino has some great examples of what he has done to create that type of culture in his company and how that has resulted in some amazing new ideas and products. 3. I always believe that looking outside of our own world views, we can find inspiration, new ideas and better ways of doing business. So although this isn't a conversation about SaaS or a software product, it will give you some 'out of the box' thinking for your SaaS business.
Direct download: 110-Marcelino-Alvarez-Uncorked-Studios.mp3
Category:general -- posted at: 11:00pm PDT

Mogens Møller is the co-founder and CEO of Sleeknote. A SaaS product that helps ecommerce sites get more email opt-ins, without affecting bounce rate and sales. The company was founded in 2013 and is based in Aarhus, Denmark. Sleeknote currently has around 700 customers and generates $55,000 in monthly recurring revenue. And the business has been bootstrapped from day one. In this episode we talk about: * How the founders came up with the idea for the SaaS product while doing freelancing work for a client * How the first version of the minimum viable product was developed and shipped in under 7 days * A major mistake they made by trying to focus on too broad a market for almost a year * How they got traction and achieved success by niching down and focusing on a segment with the market * What they did to get traction and go from zero to $55,000 per month

Direct download: 109-Mogen_Moller_-_Sleeknote.mp3
Category:general -- posted at: 11:00pm PDT